Jaci began her career at Creative Artists Agency (CAA) in Los Angeles, California, and then for media mogul Barry Diller, developing the brands of the Home Shopping Network, Ticketmaster, USA Network, and Savoy Pictures. In 2001, Jaci returned to her hometown of Lafayette, Louisiana, where she co-founded brandRUSSO.
Jaci is a published author and sought-after speaker on all things branding. To further fulfill her passion for helping businesses build successful brands, Jaci founded Brand State U – an affordable online learning platform for small businesses and do-it-yourself marketers.
She hosts Brand Builder Workshops and contributes to brandRUSSO’s Razor Branding blog and podcast to help companies grow and compete in today's ever-changing marketplace. She is a Professional Certified Marketer (P.C.M.) through the American Marketing Association, and a graduate of Leadership Louisiana and the Goldman Sachs 10,000 Small Business Program.
In addition, Jaci serves as a Brand Consultant through the Edward Lowe Foundation and was inducted into the Acadiana Business Hall of Fame. Jaci is the proud mother of four, dedicating much of her free time to helping civic organizations and nonprofits.