FREE Small Business Employee Training through the Louisiana SBET Training Program


This seems to describe the life of most marketing directors these days:

  • Drowning in marketing tasks     
  • Unsure of how to best invest your advertising budget     
  • Struggle with supporting the sales team     
  • Wish you could grow your social media following     
  • Feel like you don’t know what do do next     
  • Ready to be more proactive to reach more people

Brand State U is a certified trainer through the Louisiana Small Business Employee Training Program so you could qualify to be 100% reimbursed once you complete the Plan 2 Brand course and GrowthX Workshop.

Brand State U can provide you with free training under the IWTP Small Business Employee Training Program. Training is online and Louisiana’s SBET program will reimburse you for your costs if your company is eligible.  

The Process:      


  1. Check your eligibility here
  2. Submit applications to the SBET program office 
  3. Register for GrowthX Workshop or Plan 2 Brand and complete courses 
  4. Get reimbursed

Program Eligibility and Information


Program Eligibility Details:

  • Louisiana based businesses with fifty or fewer employees; 
  • Employers that have been in business in the state for at least three years, contributing and in full compliance with state UI tax laws; 
  • Trainees must be incumbent workers for whom the employer incurs a state UI tax liability

Questions about the Small Business Employee Training program? 
LEDA provides FREE consultations and assistance to businesses regarding state and federally funded workforce training programs.
337-593-1405 | RyanL@Lafayette.org

Is Plan 2 Brand right for you?
Let’s chat.

Click here to pick a time to chat about the process.

Brand State U offers your company FREE training and you may qualify for course reimbursement from the state of Louisiana.


The return on investment for best practices marketing and advertising training and workforce development can be immense. Companies with a proactive strategic brand plan can greatly increase their marketing return on investment. The Louisiana Workforce Commission SBET program pays for your company to be better marketers.

Since Brand State U is an authorized training provider through the LA Workforce Commission to provide SBET training we can handle the entire process for you. This means we can work directly with the LA Workforce Commission to handle your application and approval process and begin your workforce development and training in an expedited fashion.


About the Louisiana Small Business Employee Training Program


The Louisiana Workforce Commission Small Business Employee Training Program (SBET) is designed to benefit business and industry by assisting in the skill development of existing employees through individual, standardized (off-the shelf) training. Employers are reimbursed for tuition and required textbooks and manuals once the training has been completed and proper documentation has been submitted to the Louisiana Workforce Commission (LWC).

Training costs cannot exceed $3,000 per trainee per state fiscal year (July 1 – June 30). Funding is provided through the Incumbent Worker Training Account. Brand State U is authorized through the LA Workforce Commission to provide Small Business Employee Training (SBET). 

With Plan 2 Brand, we offer two payment options; a one-time purchase or a split payment plan.

Payment Plan

2 Payments of
$972

— or —

One-Time Purchase

1 Payment of
$1,945

"Jaci is one of the most knowledgeable people I have met when it comes to marketing and branding. She is very well informed and has great ideas. Not to mention she is a fascinating person to have a conversation with. Her passion for what she does is evident."

Blase Inzina
Blase Inzina Injury Attorneys

"Jaci has been an essential mentor for our small businesses! Her branding class helps the entrepreneurs we work with to clarify their branding is and is not, allowing them to define their companies' identity so that they can set themselves apart from the competition."

Destin Ortego
Opportunity Machine

"When it comes to Branding, no one is better than Jaci Russo! She is an absolute Ninja! I have attended a few of her classes and every time I walked away with insights no one else is providing! Her content is cutting edge and industry leading...you will have more ideas than you  can implement!"

Nick Hundley
EXP Realty