Top Rated Courses

Access hundreds of hours of amazing, in-depth courses including hours of step-by-step instructions, weekly office hours, and much more from the biggest names.

Learn At Your Speed

From any device, any time at your convenience. Resume exactly where you left off. No limits on the number of times you can view video lessons.

Awesome Community

Join our community and connect with students from around the world who are just like you. Learn and share with the ever growing community.

Looking for a better way to build your brand?

Visit Our Course Library

The Brand State U Course Library is filled with premium courses that are designed to help you build your brand at your own pace. Our library offers a diverse selection of lesson topics, from our signature 8-week bootcamp course, "Plan 2 Brand", to essentials like "Building a Brand: Mission, Vision, Culture & Values" and "Focus: Determine Your Target Audience".

Learn how to brand anything
from an expert you can trust.  
Do it yourself, not on your own.

Stop drowning. 

Discover how to strategically brand your business so you can focus on your niche talents – and niche markets. 

Get rare insight.

Powered by 20 years of experience, BSU is the one place where Jaci Russo’s expertise is distilled for rare insight into branding with your audience in mind.  

See actionable results. 

BSU was designed to show you what to do, how to do it, and how to track your results. We’re not here to tell you what to do. We’re here to show you how to meet your goals.  

Free Course Bundle

The Brand Builder Course Bundle is the perfect way to make your first plunge into Brand State U. This bundle includes:

     —  Brand Builder: Basics to Build a Bold Brand
     —  "The Ultimate Guide to Building Your Brand" by Jaci Russo
     —  8 insightful Social Media Prompts

3 Easy Ways to Ride the Wave

Become a Member

As a member, your toolkit includes access to Jaci and her team – including live strategy sessions with Jaci – content creation and social media prompts, membership to the VIP Facebook group, and training courses. Learn more >>

Plan 2 Brand

A crash course in building a brand, BSU’s 8-week bootcamp will show you how to map out your year to build your brand. Learn more >>

Course Library

Learn how to conquer business challenges at your own pace with BSU’s world-class course library.  Learn more >>

Meet the Founder, Jaci Russo.

Jaci Russo, P.C.M., is the co-founder and CEO of brandRUSSO, a strategic branding agency located in Lafayette, Louisiana. As a Brand Strategist, Jaci has more than 25 years of experience working with clients across multiple categories and disciplines.

Jaci began her career at Creative Artists Agency (CAA) in Los Angeles, California, and then for media mogul Barry Diller, developing the brands of the Home Shopping Network, Ticketmaster, USA Network, and Savoy Pictures. In 2001, Jaci returned to her hometown of Lafayette, Louisiana, where she co-founded brandRUSSO.

Jaci is a published author and sought-after speaker on all things branding. To further fulfill her passion for helping businesses build successful brands, Jaci founded Brand State U – an affordable online learning platform for small businesses and do-it-yourself marketers.

She hosts Brand Builder Workshops and contributes to brandRUSSO’s Razor Branding blog and podcast to help companies grow and compete in today's ever-changing marketplace. She is a Professional Certified Marketer (P.C.M.) through the American Marketing Association, and a graduate of Leadership Louisiana and the Goldman Sachs 10,000 Small Business Program.

In addition, Jaci serves as a Brand Consultant through the Edward Lowe Foundation and was inducted into the Acadiana Business Hall of Fame. Jaci is the proud mother of four, dedicating much of her free time to helping civic organizations and nonprofits.