Gain the skills to precisely identify and reach your best audience, ensuring your marketing efforts hit the mark every time.
Discover how to clearly articulate why your company is the best choice, setting you apart from competitors and winning over customers.
Craft compelling messages that deeply connect with your target audience, fostering loyalty
and engagement.
Identify which elements of your marketing strategy are working and which need improvement, maximizing your return on investment.
Create a comprehensive brand plan to grow your business strategically
and sustainably.
Learn from the pitfalls that have cost other small businesses thousands of dollars, and navigate your
brand to success.
Access a wealth of tools, tips, and tricks that make your job easier and
more efficient.
Join a vibrant community of marketers for support, shared experiences, and collaborative growth.
Leverage the expertise of a branding professional who has helped hundreds of companies become more profitable.
Each month, access fresh, cutting-edge courses that dive into what’s working in branding, marketing, advertising, digital strategies, email marketing, public relations, social media, and more. Watch over the shoulder of an expert as you explore these essential topics.
Unlock a new world-class training course every month, covering crucial areas such as Mindset, SWOT Analysis, Building a Brand, Mission, Vision, Culture & Values, Target Audience Perceptions, Identifying Your Prospects’ Pain Points, Determining Your Target Audience, Demographics, Psychographics, Personality Profiles, Differentiation, and Trade Show Innovation.
Engage in monthly personal coaching calls to tackle your specific challenges. Bring your issues, and receive tailored solutions based on over 20 years of experience with hundreds of clients facing similar problems. Get personal support to find faster, more effective solutions.
Join Brand State U and unlock the full potential of your brand with unparalleled resources, expert guidance, and a community of like-minded professionals. Start building a stronger, more successful brand today!
Take the first step towards branding mastery and business growth.
Sign up for Brand State U today and start your journey to becoming a branding powerhouse.
Don't miss out on this opportunity to elevate your brand and achieve your business goals.
Your BSU journey begins with some prerequisite reading material. Penned by Jaci, The Ultimate Guide to Building Your Brand is an eBook to prime you on branding for the long-term.
Every month, you’ll unlock a new course on everything you’ll need to succeed: branding, marketing, advertising, digital strategies, email, public relations, social media and more.
Every month, you’ll receive a unique set of social media prompts to keep you top-of-mind to customers – and prospective customers.
We have a different kind of “book of the month’ club. You’ll get overviews of tried-and-true books by branding and marketing legends for future branding and marketing legends.
Every week, you can submit a question for Jaci and her team to solve problems, gain insight, or receive constructive feedback.
Get started today.
BSU membership is $79 per month.
Start your 7-day trial for $1, no strings attached.
Blaze Inzina
Blaze Inzina Injury Attorneys
"Jaci has been an essential mentor for our small businesses! Her branding class helps the entrepreneurs we work with to clarify their branding is and is not, allowing them to define their companies' identity so that they can set themselves apart from the competition."
Destin Ortego
Opportunity Machine
"When it comes to Branding, no one is better than Jaci Russo! She is an absolute Ninja! I have attended a few of her classes and every time I walked away with insights no one else is providing! Her content is cutting edge and industry leading...you will have more ideas than you can implement!"
Nick Hundly
EXP Realty