Welcome to Brand State U

Membership


Your Ultimate Resource for
Branding Success

Why Join Brand State U?


Learn to Target Your Ideal Audience

Gain the skills to precisely identify and reach your best audience, ensuring your marketing efforts hit the mark every time.

Communicate Your 
Unique Value

Discover how to clearly articulate why your company is the best choice, setting you apart from competitors and winning over customers.

Develop
Resonant Messaging

Craft compelling messages that deeply connect with your target audience, fostering loyalty
and engagement.

Optimize Your
Marketing Efforts

Identify which elements of your marketing strategy are working and which need improvement, maximizing your return on investment.

Build a Strategic
Brand Plan

Create a comprehensive brand plan to grow your business strategically
 and sustainably.

Avoid Costly Mistakes

Learn from the pitfalls that have cost other small businesses thousands of dollars, and navigate your
 brand to success.

Utilize Essential
Tools and Tips

Access a wealth of tools, tips, and tricks that make your job easier and
more efficient.

Connect with a Supportive Community

Join a vibrant community of marketers for support, shared experiences, and collaborative growth.

Tap into
Expert Knowledge

Leverage the expertise of a branding professional who has helped hundreds of companies become more profitable.

What’s Included in Your Brand State U Membership?

Exclusive
Member Benefits

Brand Builder Course Bundle

Ultimate Guide to Building Your Brand

Monthly Branding Guide

Unlock One Training Course Per Month

new monthly content

Each month, access fresh, cutting-edge courses that dive into what’s working in branding, marketing, advertising, digital strategies, email marketing, public relations, social media, and more. Watch over the shoulder of an expert as you explore these essential topics.

access to our world-class course library

Unlock a new world-class training course every month, covering crucial areas such as Mindset, SWOT Analysis, Building a Brand, Mission, Vision, Culture & Values, Target Audience Perceptions, Identifying Your Prospects’ Pain Points, Determining Your Target Audience, Demographics, Psychographics, Personality Profiles, Differentiation, and Trade Show Innovation. 

personal coaching

Engage in monthly personal coaching calls to tackle your specific challenges. Bring your issues, and receive tailored solutions based on over 20 years of experience with hundreds of clients facing similar problems. Get personal support to find faster, more effective solutions.

Join Brand State U and unlock the full potential of your brand with unparalleled resources, expert guidance, and a community of like-minded professionals. Start building a stronger, more successful brand today!

Ready to Transform Your Brand?


Take the first step towards branding mastery and business growth.

Sign up for Brand State U today and start your journey to becoming a branding powerhouse.

Don't miss out on this opportunity to elevate your brand and achieve your business goals.

As a BSU Member, each month you will receive...

Your BSU journey begins with some prerequisite reading material. Penned by Jaci, The Ultimate Guide to Building Your Brand is an eBook to prime you on branding for the long-term. 

Every month, you’ll unlock a new course on everything you’ll need to succeed: branding, marketing, advertising, digital strategies, email, public relations, social media and more. 

Every month, you’ll receive a unique set of social media prompts to keep you top-of-mind to customers – and prospective customers. 

We have a different kind of “book of the month’ club. You’ll get overviews of tried-and-true books by branding and marketing legends for future branding and marketing legends. 

Every week, you can submit a question for Jaci and her team to solve problems, gain insight, or receive constructive feedback. 

Get started today.

BSU membership is $79 per month.

Start your 7-day trial for $1, no strings attached.

"Jaci is one of the most knowledgeable people I have met when it comes to marketing and branding. She is very well informed and has great ideas. Not to mention she is a fascinating person to have a conversation with. Her passion for what she does is evident."

Blaze Inzina
Blaze Inzina Injury Attorneys

"Jaci has been an essential mentor for our small businesses! Her branding class helps the entrepreneurs we work with to clarify their branding is and is not, allowing them to define their companies' identity so that they can set themselves apart from the competition."

Destin Ortego
Opportunity Machine

"When it comes to Branding, no one is better than Jaci Russo! She is an absolute Ninja! I have attended a few of her classes and every time I walked away with insights no one else is providing! Her content is cutting edge and industry leading...you will have more ideas than you  can implement!"

Nick Hundly
EXP Realty