You Don’t Need
Another Course.
You Need a
Marketing System
That Actually Works.
The Brand State U
Membership
gives you the tools, strategy, and support to stop spinning your wheels and start growing your business for just $79/month.
Sound Familiar?
You're wearing too many hats, and marketing always gets pushed to “later.”
You’ve spent money on ads, designers, or consultants, and still feel stuck.
You’re not sure what’s working, what’s wasting money, or what to do next.
You know marketing matters, but it feels overwhelming, expensive, and out of reach.
Fix Your Marketing and Finally Get Results
No more wasted time. No more wasted money.
Start using BSU’s proven system to grow your business with confidence. You're not alone. Most small business owners feel this way. That’s why we built the BSU Membership — the only marketing membership designed specifically for marketers who need real traction, not just theory.
Start Growing Your Business Today.
Get the tools, training, and support to market like a pro without the guesswork or big agency fees.
What’s Included in Your Brand State U Membership?
Brand Builder Course Bundle
Ultimate Guide to Building Your Brand
Monthly Branding Guide
Unlock One Training Course Per Month
Strategic Marketing Courses
Bite-sized lessons you can actually finish — guiding you through messaging, branding, content, lead gen, and more. No fluff. Just what works.
Plug-and-Play Templates & Tools
Swipe our proven systems: social calendars, email frameworks, brand guides, campaign planners, and more. The same tools we use for agency clients — now yours.
Coaching & Expert Guidance
Coaching & Expert Guidance Get unstuck in real time. You can ask questions, get feedback, and make better decisions — fast.
A Community That Gets You
You don’t have to figure this out alone. Connect with other B2B founders who are building brands just like you.
This Isn’t Just Content.
It’s a Marketing GPS.
The BSU Membership gives you a roadmap, not a maze.
You’ll always know:
- What to focus on next
- How to do it
- What tools to use
- And how to stay consistent
Whether you're just starting out or trying to level up, you’ll get the structure and support to build a brand that actually grows your business.
Build Your Brand with a Proven System
Join the membership designed for small business owners who want structure, clarity, and results, not another random tactic.
Perfect For You If You’re a:
- Small business without a full dedicated marketing team
- Business owner tired of guessing, winging it, or wasting money on marketing that doesn’t work
And you want:
- A strategy, not more stress
- Real marketing results
- And a go-to expert in your corner
Courses Included
Brand Builder Project: Basics to Build a Bold Brand
Lay the foundation for a powerful brand by identifying your audience, clarifying your message, and creating the core strategy that drives everything else.
Building a Brand: Mission, Vision, Culture, & Values
Define the heartbeat of your brand with a clear mission, vision, and internal culture so your team, marketing, and customer experience are aligned and authentic.
Building a Budget: Return on Your Investment
Learn how to create a smart marketing budget based on industry benchmarks, track ROI, and make informed spending decisions that grow your business.
Connection: What Message Will Connect with Your Audience?
Craft messaging that speaks directly to your ideal customer’s needs, pain points, and desires and builds trust from the first interaction.
Design Principles for Non-Designers
Learn essential design techniques to elevate your brand’s visual presence, even if you’re not a designer, straight from an award-winning creative director.
Differentiate to Dominate: Stand Out and Get Noticed
Discover how to stand out from the competition with a unique brand position and value proposition your audience can’t ignore.
Email Campaign: Best Practices to Get Opened
Write and automate high-performing email campaigns that actually get opened, read, and acted on — while saving you time and boosting your ROI.
Focus: Identify Your Target Audience
Go beyond basic demographics to truly understand your audience’s behaviors, motivations, and buying decisions so your marketing lands every time.
Grand Opening: Make Your Arrival Known
Plan and execute a buzz-worthy launch that grabs attention, earns media coverage, and attracts the right customers from day one.
Harmony: Where Should Your Message Go To Reach Your Audience?
Get clear on where your marketing should show up and focus only on the platforms that actually reach your ideal customer.
Market Research: Get Inside Your Prospects' Minds & Hearts
Use simple tools and smart strategies to uncover what your prospects really think, feel, and want and turn that insight into marketing that works.
Master Social Media Marketing: Strategies for Success
Build a practical, consistent, and strategic social media presence that drives engagement, visibility, and leads without taking over your life.
Personality Profiles: Use Insight to Connect
Leverage proven personality frameworks like DiSC and Myers-Briggs to understand better, communicate with, and convert your audience.
Promise: Why Should They Choose You?
Learn how you can clarify the core value you offer, why it matters, and how to present it in a way that earns trust and wins business.
Startup Strategy: A Guide to Launching
From naming to messaging to marketing rollout, this course provides you with the proven blueprint to launch your business the right way, from day one.
Access the Entire BSU Course Library
Learn what to do, when to do it, and how to make it work — at your own pace, with expert guidance along the way.
Included in Your Membership:
Learn exactly what to do and when with our step-by-step video training.
- Strategic Marketing Courses - Learn exactly what to do and when with our step-by-step video training.
- Done-for-You Templates - Get instant access to marketing calendars, campaign outlines, and content formulas.
- Coaching - Bring your questions, get expert feedback, and never feel stuck again.
- Tech & Tool Tutorials - Make sense of your software stack with BSU’s how-to guides and walkthroughs.
And you want:
- A strategy, not more stress
- Real marketing results
- And a go-to expert in your corner
Build Your Brand. Grow Your Business. One Path at a Time.
Not sure where to start? You don’t need more marketing tactics. You need the right strategy for where you are right now. We’ve bundled the most powerful BSU courses into clear, easy-to-follow tracks designed to solve your biggest small business marketing challenges.
Brand Foundation Toolkit
If you’re thinking: “I don’t know how to position or talk about my brand.”
You’ll learn how to:
- Identify your ideal audience
- Clarify your brand message
- Define what sets you apart
You’ll walk away with:
Total brand clarity and a messaging playbook you can use in everything from your website to your social media.
Included Courses
Brand Builder Project • Mission, Vision, Culture & Values • Target Audience • Why Choose You? • Connection • Differentiation
Start here if you’re building or rebranding your business.
Choose Your Path. Build Your Brand Smarter.
At Brand State U, we’ve taken the guesswork out of marketing by organizing our real, proven courses into curated bundles — each designed to solve a specific problem for small business owners like you.
Brand Foundation Toolkit
“I’m not sure how to position or talk about my brand.”
Included Courses
Brand Builder Project:
Basics to Build a Bold Brand
Building a Brand:
Mission, Vision, Culture, & Values
Focus:
Identify Your Target Audience
Promise:
Why Should They Choose You?
Connection:
What Message Will Connect with Your Audience?
Differentiate to Dominate:
Stand Out and Get Noticed
Find your voice, your value, and your difference
Build a message that connects and converts Lay the groundwork for everything that follows Perfect for new brands, rebrands, or anyone stuck explaining what they do.
Visibility & Awareness Builder
“We need more people to know who we are.”
Launch a visibility campaign that gets seen Choose the right platforms and stay consistent Send emails that actually get opened and acted on.
Great for founders looking to increase awareness and outreach without burning out.
Included Courses
Grand Opening: Make Your Arrival Known
Harmony: Where Should Your Message Go To Reach Your Audience?
Master Social Media Marketing: Strategies for Success
Email Campaign: Best Practices to Get Opened
Marketing Confidence for New Businesses
“I’m just starting and don’t know what to do first.”
Start with strategy, not stress Understand your audience before you spend money Launch with a professional, aligned brand presence.
Designed for startups, solo founders, and side hustles ready to get serious.
Included Courses
Startup Strategy: Guide to Launching
Building a Budget: Return on Your Investment
Market Research: Get Inside Your Prospects' Minds & Hearts
Personality Profiles: Use Insight to Connect
Design Principles for Non-Designers
Message to Market Match
“Our message isn’t landing with the right audience.”
Speak directly to your ideal customer Reframe your offer in a way that resonates Use insight and emotion to increase engagement.
Essential for anyone struggling to convert interest into action.
Included Courses
Focus: Identify Your Target Audience
Personality Profiles: Use Insight to Connect
Promise: Why Should They Choose You?
Connection: What Message Will Connect with Your Audience?
Harmony: Where Should Your Message Go To Reach Your Audience?
Marketing Systems for Growth
“We’re inconsistent and need a better process.”
Set up a monthly calendar that works Stay on top of email and social — without scrambling Build a repeatable system that your team can follow.
Best for busy founders or lean teams trying to scale smart.
Included Courses
Create a Marketing Calendar
Email Campaign: Best Practices to Get Opened
Master Social Media Marketing: Strategies for Success
Harmony: Where Should Your Message Go To Reach Your Audience?
All Included in Your Membership
Access every bundle. Go at your own pace. Cancel anytime, stay for the support, not because you're locked in.
Need help choosing where to start? We’ll guide you.
The support you need. The strategy you’ve been missing. The clarity to move forward.
Join the BSU Membership Now
Ready to Find Your Path?
Stop spinning your wheels. Start with the bundle that fits where you are now, and make real marketing progress this week — not someday.
All bundles are included in your BSU Membership
- All bundles are included in your BSU Membership
- Instant access to every course
- Support when you need it — strategy you can trust
Join the BSU Membership Now — Just $79/month to get unstuck and start growing.
What Our Members Say
“I’ve taken other marketing courses before, but they were either too advanced or too generic. BSU speaks directly to small business owners like me. It gave me clarity and confidence and saved me thousands on bad decisions.”
“I was piecing things together from YouTube and freebies, but I was stuck. BSU gave me a clear path, step-by-step. And having access to insight and coaching made me feel supported every step of the way.”
“Jaci breaks it down in a way I can actually understand. It’s like having a marketing director without the salary.”
“Before BSU, marketing felt like throwing spaghetti at the wall. Now I have a system. I know what to do, when to do it, and how to track if it's working. It’s like having a marketing department without the payroll.”
“BSU helped me finally understand how to connect with our ideal clients. The Brand Builder course alone helped us completely rework our message, and now it actually lands.”
Join the Business Owners Getting Real Results
From strategy to execution, BSU gives you everything you need to stop winging it and start growing strategically.
That’s less than the cost of one freelancer hour for a complete marketing system built to grow with you. No contracts. Cancel anytime. Stay for the support, not because you're locked in. Start Today. Get Results This Week.
Here’s what happens when you join:
- Get instant access to the full course library and template vault
- Use the 90-Day Marketing Roadmap to take action fast
- Get expert help right away
This isn’t another course collecting dust.
It’s your new marketing engine.
100% Risk-Free
Try it for 30 days. If it’s not what you need, cancel, no hard feelings. But we think you’ll wonder how you ran your business without it.
You’ve Tried Guessing. Try a System.
Marketing doesn’t have to feel messy, expensive, or impossible. With BSU, you get clarity, tools, and support, all in one place.
Get started today.
BSU membership is $79 per month.
Start your 7-day trial for $1, no strings attached.
