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Do it yourself, not on your own.
Jaci Russo
Budgets and branding go hand in hand. Your budget is how much money you have to invest – because branding is an investment, not an expense.
Jaci Russo
Your messaging doesn't need to be every where. It needs to be strong, clear, and consistent like a song: all the elements harmonizing with ...
Jaci Russo
Once you know your target audience, it’s important to know which messages will resonate to them. Your messaging should form an emotional c ...
Jaci Russo
Your customer cares about themselves, not you. You have to convince them that the benefits you provide will impact them more than the ...
Jaci Russo
How can you Identify Your Target Audience? Jaci Russo breaks down the demographics, psychographics, and generational insight you need to ...