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Do it yourself, not on your own. 

Jackson Russo

Budgets and branding go hand in hand. Your budget is how much money you have to invest – because branding is an investment, not an expense.

Jackson Russo

Your messaging doesn't need to be every where. It needs to be strong, clear, and consistent like a song: all the elements harmonizing with ...

Jackson Russo

Once you know your target audience, it’s important to know which messages will resonate to them. Your messaging should form an emotional c ...

Jackson Russo

Your customer cares about themselves, not you. You have to convince them that the benefits you provide will impact them more than the ...

Jackson Russo

How can you Identify Your Target Audience? Jaci Russo breaks down the demographics, psychographics, and generational insight you need to ...