Become A BSU Member.

Live and Instructor-Driven 


Jaci Russo, PCM®, instructs BSU classes to spark dialogue and answer questions in real time.  

Classes with Functional Experience 


BSU courses are designed for the real world. You'll gain rare insight you can put into action from Day 1. 

Do it Yourself, Not on Your Own 


At BSU, we won’t tell you what to do. We’ll show you how to accomplish your goals. 

Live and Instructor-Driven 


Jaci Russo, PCM®, instructs BSU classes to spark dialogue and answer questions in real time.  

Classes with Functional Experience 


BSU courses are designed for the real world. You'll gain rare insight you can put into action from Day 1. 

Do it Yourself, Not on Your Own 


At BSU, we won’t tell you what to do. We’ll show you how to accomplish your goals. 

As a BSU Member, each month you will receive...

Your BSU journey begins with some prerequisite reading material. Penned by Jaci, The Ultimate Guide to Building Your Brand is an eBook to prime you on branding for the long-term. 

Every month, you’ll unlock a new course on everything you’ll need to succeed: branding, marketing, advertising, digital strategies, email, public relations, social media and more. 

Every month, you’ll receive a unique set of social media prompts to keep you top-of-mind to customers – and prospective customers. 

Network, participate in interactive live events and share stories with self-starters like you in the BSU Facebook group. 

We have a different kind of “book of the month’ club. You’ll get overviews of tried-and-true books by branding and marketing legends for future branding and marketing legends. 

Every week, you can submit a question for Jaci and her team to solve problems, gain insight, or receive constructive feedback. 

Get started today.

BSU membership is $79 per month.

Start your 7-day trial for $1, no strings attached.

"Jaci is one of the most knowledgeable people I have met when it comes to marketing and branding. She is very well informed and has great ideas. Not to mention she is a fascinating person to have a conversation with. Her passion for what she does is evident."

Blaze Inzina
Blaze Inzina Injury Attorneys

"Jaci has been an essential mentor for our small businesses! Her branding class helps the entrepreneurs we work with to clarify their branding is and is not, allowing them to define their companies' identity so that they can set themselves apart from the competition."

Destin Ortego
Opportunity Machine

"When it comes to Branding, no one is better than Jaci Russo! She is an absolute Ninja! I have attended a few of her classes and every time I walked away with insights no one else is providing! Her content is cutting edge and industry leading...you will have more ideas than you  can implement!"

Nick Hundly
EXP Realty