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Module 1: Social Media Marketing Fundamentals
7 Lessons-
StartIntro
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StartL1: The Evolution of Social Media & Its Impact on Marketing
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StartL2: MakeUnderstanding Your Audience & Setting Social Media Goals
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StartL3: Overview of Major Social Platforms & Choosing the Right One
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StartL4: Crafting a Winning Social Media Strategy
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StartL5: Key Metrics & Analytics for Success
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StartL6: Trends and Emerging Technologies in Social Media
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Module 2: Content Strategy & Creation
6 Lessons-
StartL1: The Psychology of Social Media Engagement
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StartL2: Content Types: Images, Videos, Stories, & Interactive Content
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StartL3: Developing a Consistent Brand Voice & Aesthetic
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StartL4: Creating a Content Calendar & Posting Schedule
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StartL5: Tools & Resources for Content Creation
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StartL6: Repurposing Content for Maximum Reach
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Module 3: Platform-Specific Strategies
6 Lessons-
StartL1: Facebook Marketing: Groups, Pages, & Ads
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StartL2: Instagram Growth: Stories, Reels, & Influencer Collaborations
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StartL3: LinkedIn for B2B Marketing & Thought Leadership
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StartL4: Twitter (X) Strategy: Trends, Hashtags, & Engagement
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StartL5: TikTok & Short-Form Video: How to Go Viral
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StartL6: YouTube & Video Marketing Best Practices
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Module 4: Social Media Advertising & Paid Campaigns
6 Lessons-
StartL1: Understanding Social Media Advertising & Budgeting
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StartL2: Facebook & Instagram Ads: Audience Targeting & Creative Strategy
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StartL3: LinkedIn Ads & B2B Lead Generation
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StartL4: TikTok & YouTube Ads: Maximizing Engagement & Conversions
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StartL5: A/B Testing & Optimizing Paid Campaigns
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StartL6: Retargeting & Lookalike Audiences for Higher ROI
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Module 5: Community Engagement & Customer Relationships
6 Lessons-
StartL1: The Power of Social Listening & Monitoring Conversations
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StartL2: Strategies for Engaging & Growing Your Audience
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StartL3: Handling Negative Feedback & Crisis Management
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StartL4: Leveraging User-Generated Content & Brand Advocates
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StartL5: Building an Online Community & Increasing Brand Loyalty
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StartL6: Social Media & Customer Service: Best Practices
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Module 6: Influencer & Partnership Marketing
6 Lessons-
StartL1: Understanding the Influencer Landscape & How It Works
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StartL2: Finding the Right Influencers & Brand Ambassadors
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StartL3: Negotiating & Structuring Influencer Partnerships
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StartL4: Measuring the Success of Influencer Campaigns
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StartL5: Leveraging Micro-Influencers for Targeted Impact
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StartL6: Collaborations, Giveaways, & Cross-Promotions
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Module 7: Analytics & Performance Measurement
6 Lessons-
StartL1: Introduction to Social Media Analytics Tools
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StartL2: Tracking Engagement, Reach, & Conversion Metrics
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StartL3: Creating & Interpreting Social Media Reports
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StartL4: Adjusting Strategy Based on Data Insights
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StartL5: ROI of Social Media: Proving the Business Case
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StartL6: Automation & AI for Smarter Social Media Analysis
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Module 8: Future-Proofing Your Social Media Strategy
7 Lessons-
StartL1: Understanding Algorithm Changes & Staying Ahead
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StartL2: AI & Automation in Social Media Marketing
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StartL3: Social Commerce: Turning Followers into Customers
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StartL4: The Role of AR/VR in Social Media Marketing
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StartL5: Ethical Considerations & Privacy Regulations
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StartL6: Developing a Long-Term, Scalable Social Media Strategy
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StartConclusion
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