- Does This Sound Like You? You're overwhelmed by branding and marketing.
- Your efforts feel scattered, inconsistent, or ineffective. You struggle to communicate what your business stands for.
- You’re tired of wasting time (and money) on efforts that don’t work.
You’re not alone. Most small business owners feel exactly the same way. But here’s the good news: it doesn’t have to stay that way.
What If You Had a Plan?
Imagine this:
- You wake up every day knowing exactly what to post on social media.
- Your marketing feels effortless because everything aligns with your brand.
- Customers recognize your business instantly, trust you, and choose you.
- You have a clear roadmap to grow your business without second-guessing every decision.
That’s what Plan 2 Brand can do for you.
What is Plan 2 Brand?
Plan 2 Brand is a self-paced 8-week Brand Builder Bootcamp designed to give small business owners like you everything you need to create a powerful, results-driven branding and marketing strategy for the entire year.
Here’s What You’ll Learn in 8 Weeks
(or 8 days or 8 months)
Here’s What You’ll Master in Plan 2 Brand
Plan 2 Brand is a step-by-step, self-paced, 8-week (or 8 days or 8 months) bootcamp designed to give you clarity, focus, and a full roadmap for your branding, marketing, and business growth. Each module builds on the last, empowering you with actionable strategies and tools to confidently take control of your brand.
Course Curriculum
Get Started
Master the art of social media.
- Learn how to choose the right platforms for your brand.
- Create content that drives engagement and builds relationships with your audience.
- Develop a manageable posting schedule that keeps you consistent without feeling overwhelmed.
Outcome: You’ll have a social media strategy that feels doable and delivers results.
What Makes You Special – (7 Lessons)
Define what makes your business unique.
- Uncover your brand’s unique value proposition.
- Explore what sets you apart in your market.
- Learn how to highlight your strengths in a way that resonates with customers.
Outcome: You’ll gain a deeper understanding of what makes your business special and how to communicate it effectively.
Focus: Who is Your Target Audience – (5 Lessons)
Get crystal clear on who you’re speaking to.
- Identify your ideal customer and understand their needs, challenges, and desires.
- Create a customer profile to tailor your messaging and marketing efforts.
- Learn how to focus your efforts on attracting the right people.
Outcome: You’ll know exactly who your audience is and how to reach them in ways that resonate.
Promise: Why Should They Choose You – (4 Lessons)
Position your business as the best solution.
- Develop a clear, compelling brand promise that builds trust with your audience.
- Learn how to showcase your unique strengths in a way that makes your business the obvious choice.
- Explore how to communicate your promise consistently across your messaging.
Outcome: You’ll craft a promise that inspires confidence and loyalty in your customers.
Connection: What is Your Brand Message – (5 Lessons)
Create a message that speaks to your audience’s heart.
- Learn how to craft a brand message that reflects your values and aligns with your customers’ needs.
- Explore storytelling techniques to create emotional connections with your audience.
- Ensure your messaging remains clear, authentic, and consistent.
Outcome: You’ll walk away with a powerful, memorable brand message that resonates with your audience.
Harmony: Where Does Your Message Go — (10 Lessons)
Maximize your reach across platforms.
- Learn how to adapt your brand message for different platforms like social media, email, and your website.
- Create a strategy for aligning your efforts across channels for consistency and impact.
- Explore ways to ensure your message reaches the right people at the right time.
Outcome: You’ll know exactly where and how to share your message to make the greatest impact.
Build Your Social Media Presence — (8 Lessons)
Master the art of social media.
- Learn how to choose the right platforms for your brand.
- Create content that drives engagement and builds relationships with your audience.
- Develop a manageable posting schedule that keeps you consistent without feeling overwhelmed.
Outcome: You’ll have a social media strategy that feels doable and delivers results.
Resources — (9 Lessons)
Save time and simplify your efforts with proven tools.
- Get access to templates, checklists, and guides that streamline your branding and marketing.
- Learn how to implement these resources into your business for maximum efficiency.
Outcome: You’ll have all the tools you need to execute your strategy with confidence.
Annual Calendar Planner — (9 Lessons)
Plan your entire year with ease.
- Map out a full calendar of campaigns, content, and key goals for your business.
- Break down your plan into manageable steps so you always know what’s next.
- Learn how to stay consistent and organized throughout the year.
Outcome: You’ll leave with a comprehensive annual plan tailored to your business that ensures your branding and marketing stay on track.
What You’ll Walk Away With >>
- A clear, authentic brand identity that reflects your values.
- A targeted strategy to reach the right audience and grow your business.
- A year-long marketing calendar that eliminates the guesswork.
- The tools, confidence, and clarity to take your brand to the next level.
Transform Your Brand, Step by Step
By the end of the program, your brand strategy will be done and ready to roll out.
Every tool, lesson, and strategy included is practical and has been designed for busy entrepreneurs who need real results.
Success Stories
From Past Participants
– Susan R.
– John H.
- Developed a cohesive message that resonated with our target audience.
- Implemented a marketing strategy that increased website traffic by 150%.
- Launched a social media campaign that brought in 3x more leads.
- Created an annual calendar that eliminated the stress of “what do I post?”
- Increased social media engagement by 70% with clear, consistent messaging.
- Doubled our sales by aligning our marketing with customer needs.
What You’ll Walk Away With >>
- A clear, cohesive brand strategy.
- A full marketing and content calendar for the year.
- Tools and templates to simplify your efforts.
- Confidence in your ability to grow your business.
FAQs
I’m new to branding and marketing. Is this for me?
Absolutely. Plan 2 Brand is designed to simplify branding and marketing, especially if you’re starting from scratch.
How much time will this program take each week?
Plan to dedicate 2-3 hours per week for lessons and implementation.
Will this work for my type of business?
Yes! Whether you’re a service-based business, product-based business, or freelancer, the strategies are adaptable to your needs.
It’s Time to Invest in Your Brand
You’ve already put so much into your business. Don’t let inconsistent branding or unorganized marketing hold you back any longer. Plan 2 Brand is more than a course—it’s your step-by-step guide to creating a brand and strategy that works.
Don’t Wait to Build the Brand Your Business Deserves
The best time to start was yesterday. The next best time is now. Let’s build something amazing together.
Jaci Russo
Your instructor, Jaci Russo, has over 25 years of knowledge and experience as a brand strategist and she wants to see you succeed. With "Plan to Brand", Jaci gives you the road map, taking you step by step, and showing you how you can reach your destination.
With Plan 2 Brand, we offer two payment options; a one-time purchase or a split payment plan.
Payment Plan
2 Payments of
$972
— or —
One-Time Purchase
1 Payment of
$1,945
