— by BrandStateU.com —

Discover How You Can Transform Your Small Business into a Big Brand

Join us for the GrowthX Workshop:
Small Business. Big Brand.

This exclusive two-day workshop is your entry point to developing the strategies, insights, and tactics that will propel your business forward. Both days have been meticulously curated, ensuring every moment is maximized with a blend of engaging panels, interactive workshops, and thought-provoking discussions.

Why attend the GrowthX Workshop?


Discover how industry experts launched big brands from small businesses.


Implement actionable strategies to break down barriers, drive growth, increase brand visibility, and increase profitability.

Networking Opportunities

Meet other business owners, form partnerships, and expand your network.


Attend interactive workshops that address real-world issues of small business owners on their way to becoming big brands.

GrowthX is more than a name; it's our promise to help you expand and become the brand that drives your business to continuous success.

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Day 1



Day 2



April 11, 2024 Day 1:  Setting the Foundation

7:30 AM - 8:00 AM: Registration and Networking

Participants check-in, receive workshop materials, and have the opportunity to connect with fellow attendees.

8:00 AM - 8:30 AM Kickoff and Opening Introduction (Panel w/ all)

Introduction to the workshop's objectives and the importance of personal and professional development.

8:30 AM- 9:30am: Building Your Business Culture
(Dr. Mechelle Roberthon)

Being intentional in creating a business culture that attracts customers and employees is crucial. You will learn about the various categories and elements that comprise workplace culture.

9:45 AM - 10:45 PM: Empowerment with Emotional Intelligence (Melissa Bowen)

Learn to understand and regulate your own emotions, so that you can master any situation, build stronger connections, and inspire and motivate others with more compassionate leadership.

11:00 AM - 12:00 PM: Becoming a Student of Inclusion (Dr. Mechelle Roberthon)

Shifting the focus away from the traditional expert-driven model, I aim to empower you to embrace diversity as an ongoing journey of learning and self-discovery.

12:00 PM - 1:00 PM: Working Lunch and Q&A

Participants mingle, share experiences, answer questions, and build connections.

1:00 PM - 2:00 PM: Building a Strong Professional Network (Keesha Buteau)

Workshop on networking skills, relationship-building, and leveraging connections for business growth.

2:15 PM - 3:15 PM: Cultivating Resilience and Mental Well-Being (Melissa Bowen)

Develop resilience to adversity, learn to manage stress, and maintain mental well-being in your professional and
personal arenas.

3:30 PM - 4:30 PM: Effective Communication & Leadership Skills (Keesha Buteau)

Workshop on enhancing communication skills, leadership qualities, and fostering teamwork within the organization.

4:45 PM - 5:30 PM: Goal Setting & Staying on Track (Melissa Bowen)

Live and lead more intentionally by using practical strategies, setting SMART goals and connecting to more grounded desires.

April 12, 2024 Day 2: Strategy & Branding

7:30 AM - 8:00 AM: Recap day 1 (Panel w/ all)

Review day 1 highlights and answer questions.

8:00 AM - 8:30 AM: Defining Your Brand Strategy
(Jaci Russo)

Exploration of brand values, mission, and visual identity to create a compelling and consistent brand presence.

8:30 AM - 9:30 AM: Personal Branding for Business Success (Rob Kirkpatrick)

Guidance on creating a strong personal brand that aligns with the business and resonates with the target audience.

9:45 AM - 10:45 AM: Strategic Marketing Planning
(Jaci Russo)

Step-by-step guide to creating a comprehensive marketing plan, including target audience analysis, competitive research, and campaign strategies.

11:00 AM - 12:00 PM: Selling Yourself: Success in Storytelling (Rob Kirkpatrick)

You know your story, but your prospects don’t. Approaching each client interaction with this in mind will help you to effectively ‘sell’ yourself. Learn how in this session.

12:00 PM - 1:00 PM: Working Lunch and Q&A

Participants mingle, share experiences, ask questions, and
build connections.

1:00 PM - 2:00 PM: Mastering Sales Techniques
(Rob Kirkpatrick)

Interactive workshop on sales strategies, objection handling, and relationship building to drive business growth.

2:15 PM - 3:15 PM: Social Media Strategy & Content Creation (Jaci Russo)

In-depth discussion on leveraging social media platforms effectively for brand promotion, along with practical tips for content creation.

3:30 PM - 4:30 PM: Measuring Success: Setting Realistic Success Metrics for a Team (Rob Kirkpatrick)

Insights into tracking key performance indicators, analyzing marketing efforts, and calculating return on investment within teams of all sizes. Setting expectations is key to success.

4:45 PM - 5:30 PM: Be a Wave Maker (Panel w/ all)

Set action plans, Summarize Workshop and provide resources for ongoing development. Steps to bring this information back to your organization to develop your team. Additional resources and information for ongoing professional development.

Meet Your Speakers

Melissa Bowen, 

The Authenticity Center

Melissa Bowen is a Licensed Professional Counselor, Coach, and a Certified Daring Way™ Facilitator. Her work revolves around the belief that the way we live and lead can be transformed by developing a stronger sense of self and living a more authentic, vulnerable, connected, and courageous life. It is her passion to teach the skills of doing just that.

Keesha Buteau,

Founder of Beacon of Light

Keesha B. Buteau has amassed over twenty years of experience as a nonprofit executive, facilitator, and trainer, and her love for life, people, and business shines through her every endeavor. She has a passion for creativity and growth and believes it is her purpose to be not only a reliable source of encouragement but a beacon for those who need support in search of their own success.

Rob Kirkpatrick

Kirkpatrick Brands

For many years, Rob Kirkpatrick has been at the forefront of identifying audiences and how to best speak to them. With a professional background in local, national and global media, Rob has become a go-to resource for companies looking to amplify their own story and GROW.

Dr. Mechelle Roberthon,

Dr. Mechelle Roberthon Enterprise, LLC

Dr. Mechelle Roberthon’s background includes facilitating various workplace culture topics, adult learner engagement, learning management system administration, improving internal performance workflows, and establishing collaborative work relationships. She is also an experienced career and professional development instructor. You can often find Mechelle presenting at a conference, workshop, guest featuring on a podcast, teaching a college course, serving on a panel, or assisting companies from within their infrastructure.

Jaci Russo,

Brand State U

Jaci Russo, P.C.M., is a passionate leader with a proven track record of driving growth and exceeding expectations. As the co-founder and CEO of brandRUSSO, a strategic branding agency headquartered in Lafayette, LA, Jaci has been instrumental in establishing the company's reputation for excellence in delivering reliable and high-quality results.

If your company is headquartered in Louisiana, at least three years old, with less than 50 employees, you might be eligible for reimbursement from the SBET program. Click the following links to download the agenda & quote and then click below to submit them to the state.

Need more information? Schedule a time to chat for more details.

FREE Small Business Employee Training through the Louisiana SBET Training Program

You could qualify to be 100% reimbursed once you complete the Plan 2 Brand course and GrowthX Workshop.