3 Branding Mistakes You Might Be Making (And How to Fix Them)

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Branding is the backbone of your business, but even the best entrepreneurs can fall into common pitfalls that hold their businesses back. The good news? These mistakes are easy to fix once you know what to look for.

The Top 3 Branding Mistakes

  1. Inconsistent Messaging
    Your customers need to know what you stand for, but if your website, social media, and marketing materials all send different messages, they’ll be confused.

  2. Weak Visual Identity
    Are your logo, colors, and fonts cohesive? A strong visual identity helps customers recognize your business instantly.

  3. No Audience Clarity
    Trying to appeal to everyone means you end up appealing to no one. Defining your target audience is key to creating impactful marketing.

How Can the 21 Hats Marketing Workshop Help?

Each session addresses these common challenges:

  • Focus: Know your target audience better than they know themselves

  • Promise: Dig deep for how you can differentiate to dominate

  • Connection: Develop messaging that will cut through the clutter

  • Harmony: Create a 365 day plan to be proactive and strategic

  • AI: leverage AI to save time and be more effective

Fix These Mistakes Today

Don’t let these common pitfalls hold you back. The 21 Hats Marketing Workshop gives you everything you need to create a proactive strategic brand plan.

Ready to master your brand? 21 Hats Marketing Workshop today!

Learn More + Register Now


When you're ready, here's how I can help:

  1. Follow me on LinkedIn: Get daily tips to build your brand.
  2. Marketing Membership: Monthly courses and resources to guide you on your branding growth.
  3. Pick My Brain: Feeling stuck? Book a call with me to get the clarity you need to improve your brand.
  4. Marketing Mastermind: This monthly, online, small group, roundtable provides peer-to-peer and professional guidance.
  5. Enroll in Plan 2 Brand: Develop your strategic brand plan in my self-paced course.
  6. Work with my agency: brandRUSSO's team can help you with a strategic brand plan, brand audit, or rebrand. Let's see how we can help.

Categories: : Branding, BSU Review, Building Your Brand, Marketing, Messaging

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