Avoid These 3 Common Branding Mistakes (and What to Do Instead)
Jaci Russo 
Even smart business owners get branding wrong. It’s not because they don’t care—it’s because they’ve never been taught how to build a brand that actually works.
Here are three of the most common mistakes—and simple ways to avoid them.
1. Trying to Speak to Everyone
If your brand tries to reach “anyone who needs help,” it ends up connecting with no one.
Fix it: Get specific about who you serve and how. Use BSU’s Target Audience Template to define who you’re really talking to.
2. Inconsistent Visual Identity
Using different logos, fonts, or colors on every platform confuses your audience—and weakens trust.
Fix it: Use the Visual Branding Checklist inside BSU Membership to create consistency across every touchpoint.
3. No Strategic Plan
Marketing without a brand strategy leads to scattered efforts and inconsistent results.
Fix it: Use our 12-Month Strategic Plan to create a simple, sustainable roadmap.
Build a Brand That Connects
When your message, visuals, and strategy align, your business grows faster—and more confidently.
The BSU Membership gives you all the tools and guidance to build that kind of brand.
When you're ready, here's how I can help:
- Follow me on LinkedIn: Get daily tips to build your brand.
- Marketing Membership: Monthly courses and resources to guide you on your branding growth.
- Pick My Brain: Feeling stuck? Book a call with me to get the clarity you need to improve your brand.
- Marketing Mastermind: This monthly, online, small group, roundtable provides peer-to-peer and professional guidance.
- Enroll in Plan 2 Brand: Develop your strategic brand plan in my self-paced course.
- Work with my agency: brandRUSSO's team can help you with a strategic brand plan, brand audit, or rebrand. Let's see how we can help.
Categories: : Branding, Building Your Brand, Marketing, Messaging, Plan 2 Brand, Social Media, Strategy