5 marketing fixes you can do this week (none of them cost money)

Not every marketing improvement requires a budget, a new tool, or a complete overhaul. Some of the highest-impact fixes take less than an hour and cost nothing.

Here are five to do this week:

1. Rewrite the first line of your Instagram or LinkedIn bio.

Most bios start with a name or title. Start with who you help and what changes for them. "Marketing coach" tells me nothing. "I help small business owners stop guessing and start growing" makes me want to read the next line.

2. Add a call to action to your three best-performing posts.

Go back to your top three posts from the last 90 days and add a comment with a direct next step. Something like "If this resonated, we have a free resource for this at [link]." Old content can generate new leads.

3. Send a check-in email to your five most recent clients.

Not a pitch. A genuine "how are things going since we worked together?" Two things happen: you find out what results they are actually seeing (which becomes your best marketing copy), and you remind them you exist right when they may be ready for the next thing.

4. Record a 60-second video answering the question you get asked most often.

You do not need production value. You need specificity. The question you answer ten times a week in person is the exact content your audience is searching for online. Answer it once on camera and post it.

5. Audit your website's homepage headline.

Read it out loud. Does it say what you do, who you do it for, and what changes for them? If it sounds like it could belong to any business in your industry, it needs a rewrite. Your headline is the first thing people read and the first reason they stay or leave.

None of these require a strategy overhaul. They just require 20 minutes and a willingness to do the unglamorous work that actually moves the needle.

Pick one. Do it today.

When you're ready, here's how I can help:

Follow me on LinkedIn: Get daily tips to build your brand.
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Enroll in Plan 2 Brand: Develop your strategic brand plan in my self-paced course.
Work with my agency: brandRUSSO's team can help you with a strategic brand plan, brand audit, or rebrand. Let's see how we can help.

Categories: : Branding, Building Your Brand, Marketing, Strategy