Why your content isn't converting (it's not what you think)
Jaci Russo 
Most business owners who are struggling with content think the problem is volume.
They need to post more. Show up more. Create more.
The actual problem, almost every time, is the mix.Here is what a healthy content mix looks like for a small business:
50% educational: teach something useful, solve a specific problem, answer a question your audience is already asking
25% community and behind-the-scenes: show who you are, how you work, what you believe, let people decide if they like you
25% conversion: a specific offer, a testimonial, a result, a clear ask
Now look at your last 20 posts. What is your actual ratio?
Most businesses are sitting at 80% promotional with 20% scattered content, or the opposite: all education with no ask anywhere. Both leave money on the table.
A simple fix for next month:
Monday:
Teach one thing your audience is searching for right now
Wednesday:
Share something real about how you work or why you do what you do
Friday:
Make an ask. One specific offer. One clear next step.
That is a complete content strategy. Three posts a week. No blank-screen time if you plan it in one sitting.The businesses that grow consistently are not posting more than you. They are posting with more intention.
When you're ready, here's how I can help:
- Follow me on LinkedIn: Get daily tips to build your brand.
- Marketing Membership: Monthly courses and resources to guide you on your branding growth.
- Pick My Brain: Feeling stuck? Book a call with me to get the clarity you need to improve your brand.
- Marketing Mastermind: This monthly, online, small group, roundtable provides peer-to-peer and professional guidance.
- Enroll in Plan 2 Brand: Develop your strategic brand plan in my self-paced course.
- Work with my agency: brandRUSSO's team can help you with a strategic brand plan, brand audit, or rebrand. Let's see how we can help.
Categories: : Building Your Brand, Marketing, Messaging, Strategy, Target Audience