How to Create Content That Connects: A Simple System for Busy Business Owners

Creating content shouldn’t feel like a second full-time job. 

If you’re struggling to stay visible online, you don’t need more hours—you need a better system.

  1. Use the “Teach, Tell, Ask” framework.
    1. Teach: Share a tip or how-to
    2. Tell: Share a short story
    3. Ask: Start a conversation or invite input
  2. Batch your ideas.
    Choose one topic per week, then write 3 posts at once. Schedule them and move on.
  3. Repeat your key themes.
    Brand consistency builds trust. You should sound like yourself, everywhere you show up.
  4. Focus on helping, not selling.
    The best content answers a question, solves a problem, or shows behind-the-scenes value.
  5. Repurpose everything.
    Turn one blog into 3 posts. Turn a social post into an email. Get more from what you’ve already built.

Your audience doesn’t need more content. They need more clarity. A simple strategy done consistently will outperform a complicated one done occasionally—every time.

Learn More About What BSU Can Do For Your Business

When you're ready, here's how I can help:

  1. Follow me on LinkedIn: Get daily tips to build your brand.
  2. Marketing Membership: Monthly courses and resources to guide you on your branding growth.
  3. Pick My Brain: Feeling stuck? Book a call with me to get the clarity you need to improve your brand.
  4. Marketing Mastermind: This monthly, online, small group, roundtable provides peer-to-peer and professional guidance.
  5. Enroll in Plan 2 Brand: Develop your strategic brand plan in my self-paced course.
  6. Work with my agency: brandRUSSO's team can help you with a strategic brand plan, brand audit, or rebrand. Let's see how we can help.

Categories: : Branding, Building Your Brand, Marketing, Messaging, Promise: Why Should They Choose You?, Strategy, Target Audience