How to Craft a Personal Brand That Builds Trust
Jaci Russo 
Your personal brand is not about being the loudest voice online. It’s about being the most consistent, clear, and helpful one in the room.
3 Questions to Clarify Your Brand Voice:
- What do I want to be known for?
- Who do I serve best?
- What values drive my work?
Once you answer those, build from the inside out.
Show up with:
- A consistent tone (calm, confident, helpful)
- A repeatable message (don’t be afraid to repeat yourself)
- A simple offer your audience can remember
At BSU, we help you build a brand that feels like you—because that’s the one that works.
Learn How BSU Can Help You Craft Your Brand
When you're ready, here's how I can help:
- Follow me on LinkedIn: Get daily tips to build your brand.
- Marketing Membership: Monthly courses and resources to guide you on your branding growth.
- Pick My Brain: Feeling stuck? Book a call with me to get the clarity you need to improve your brand.
- Marketing Mastermind: This monthly, online, small group, roundtable provides peer-to-peer and professional guidance.
- Enroll in Plan 2 Brand: Develop your strategic brand plan in my self-paced course.
- Work with my agency: brandRUSSO's team can help you with a strategic brand plan, brand audit, or rebrand. Let's see how we can help.
Categories: : Branding, Building Your Brand, Marketing, Messaging, Personality Profiles, Strategy, Target Audience