What You’ll Learn in Plan 2 Brand: A Week-by-Week Breakdown

Curious about what Plan 2 Brand covers? This self-paced, 8-week, brand building bootcamp takes you step by step through everything you need to create a cohesive, actionable brand strategy. Here’s what you’ll learn:

Introduction & Welcome

Start with clarity, purpose, and a clear path forward.

Understand how to approach branding and marketing with a strategic mindset.
Learn the structure of the course and how each lesson will build toward a cohesive, actionable plan.
Set intentions and get excited about transforming your business.

Outcome: You’ll feel confident and ready to take the first steps in creating your brand strategy.

What Makes You Special

Define what makes your business unique.

Uncover your brand’s unique value proposition.
Explore what sets you apart in your market.
Learn how to highlight your strengths in a way that resonates with customers.

Outcome: You’ll gain a deeper understanding of what makes your business special and how to communicate it effectively.

Focus: Who is Your Target Audience

Get crystal clear on who you’re speaking to.

Identify your ideal customer and understand their needs, challenges, and desires.
Create a customer profile to tailor your messaging and marketing efforts.
Learn how to focus your efforts on attracting the right people.

Outcome: You’ll know exactly who your audience is and how to reach them in ways that resonate.

Promise: Why Should They Choose You

Position your business as the best solution.

Develop a clear, compelling brand promise that builds trust with your audience.
Learn how to showcase your unique strengths in a way that makes your business the obvious choice.
Explore how to communicate your promise consistently across your messaging.

Outcome: You’ll craft a promise that inspires confidence and loyalty in your customers.

Connection: What is Your Brand Message

Create a message that speaks to your audience’s heart.

Learn how to craft a brand message that reflects your values and aligns with your customers’ needs.
Explore storytelling techniques to create emotional connections with your audience.
Ensure your messaging remains clear, authentic, and consistent.

Outcome: You’ll walk away with a powerful, memorable brand message that resonates with your audience.

Harmony: Where Does Your Message Go

Maximize your reach across platforms.

Learn how to adapt your brand message for different platforms like social media, email, and your website.
Create a strategy for aligning your efforts across channels for consistency and impact.
Explore ways to ensure your message reaches the right people at the right time.

Outcome: You’ll know exactly where and how to share your message to make the greatest impact.

Build Your Social Media Presence

Master the art of social media.

Learn how to choose the right platforms for your brand.
Create content that drives engagement and builds relationships with your audience.
Develop a manageable posting schedule that keeps you consistent without feeling overwhelmed.

Outcome: You’ll have a social media strategy that feels doable and delivers results.

Resources

Save time and simplify your efforts with proven tools.

Get access to templates, checklists, and guides that streamline your branding and marketing.
Learn how to implement these resources into your business for maximum efficiency.

Outcome: You’ll have all the tools you need to execute your strategy with confidence.

Annual Calendar Planner

Plan your entire year with ease.

Map out a full calendar of campaigns, content, and key goals for your business.
Break down your plan into manageable steps so you always know what’s next.
Learn how to stay consistent and organized throughout the year.

Outcome: You’ll leave with a comprehensive annual plan tailored to your business that ensures your branding and marketing stay on track.

What You’ll Walk Away With

A clear, authentic brand identity that reflects your values.
A targeted strategy to reach the right audience and grow your business.
A year-long marketing calendar that eliminates the guesswork.
The tools, confidence, and clarity to take your brand to the next level.

This isn’t just a course—it’s your blueprint for success. Ready to transform your brand, step by step?

Join Plan 2 Brand and start your transformation today!

When you're ready, here's how I can help:

Follow me on LinkedIn: Get daily tips to build your brand.
Marketing Membership: Monthly courses and resources to guide you on your branding growth.
Pick My Brain: Feeling stuck? Book a call with me to get the clarity you need to improve your brand.
Marketing Mastermind: This monthly, online, small group, roundtable provides peer-to-peer and professional guidance.
Enroll in Plan 2 Brand: Develop your strategic brand plan in my self-paced course.
Work with my agency: brandRUSSO's team can help you with a strategic brand plan, brand audit, or rebrand. Let's see how we can help.

Categories: : Branding, Building Your Brand, Marketing, Messaging, Plan 2 Brand, Strategy