Stop Guessing. Start Growing: What Real Marketing Strategy Looks Like
Jaci Russo 
If your marketing plan still feels like a mystery, you’re not alone.
Most small business owners were never taught how to build strategy. They were told to post more. Do more. Buy more tools.
Here’s what real strategy actually looks like:
1. Audience clarity.
Who are you talking to and what problem are you helping them solve?
2. Message alignment.
Are you saying the same thing across platforms—or confusing your audience with every post?
3. Channel focus.
You don’t need to be everywhere. You just need to show up consistently in the right place.
Marketing should move you forward—not wear you out. A real strategy clears the path. Let’s build one that works.
Learn How BSU Can Help You With Your Marketing Strategy
When you're ready, here's how I can help:
- Follow me on LinkedIn: Get daily tips to build your brand.
- Marketing Membership: Monthly courses and resources to guide you on your branding growth.
- Pick My Brain: Feeling stuck? Book a call with me to get the clarity you need to improve your brand.
- Marketing Mastermind: This monthly, online, small group, roundtable provides peer-to-peer and professional guidance.
- Enroll in Plan 2 Brand: Develop your strategic brand plan in my self-paced course.
- Work with my agency: brandRUSSO's team can help you with a strategic brand plan, brand audit, or rebrand. Let's see how we can help.
Categories: : Branding, Building Your Brand, Marketing, Messaging, Strategy, Target Audience