Why Most Marketing Plans Fail (and How to Fix Yours)

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A lot of small business owners spend time on marketing that doesn’t work. Not because they’re doing it wrong—but because they’re doing too much, too randomly, with no system to support it.

Let’s change that.

The 3 Most Common Mistakes We See:

  1. No clear audience.
    If your brand speaks to everyone, it connects with no one.

  2. Too many disconnected tactics.
    Reels. Emails. Ads. Blogs. All running on separate tracks with no big picture in place.

  3. Inconsistent execution.
    When your plan feels like guesswork, it’s hard to stay consistent. That inconsistency erodes trust.

How to Fix It:

  • Simplify your goals. Pick one primary objective per quarter.

  • Choose one core message to repeat. Repetition creates recognition.

  • Build a weekly rhythm. A simple plan executed consistently beats a complex one that never gets done.

At BSU, we believe clarity creates momentum.
Start there, and the rest gets easier.

Learn What BSU Can Do For Your Marketing Strategy

When you're ready, here's how I can help:

  1. Follow me on LinkedIn: Get daily tips to build your brand.
  2. Marketing Membership: Monthly courses and resources to guide you on your branding growth.
  3. Pick My Brain: Feeling stuck? Book a call with me to get the clarity you need to improve your brand.
  4. Marketing Mastermind: This monthly, online, small group, roundtable provides peer-to-peer and professional guidance.
  5. Enroll in Plan 2 Brand: Develop your strategic brand plan in my self-paced course.
  6. Work with my agency: brandRUSSO's team can help you with a strategic brand plan, brand audit, or rebrand. Let's see how we can help.

Categories: : Branding, Building Your Brand, Marketing, Messaging, Personality Profiles, Strategy, Target Audience

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