Start your journey with our free course, "Brand Builder: Basics to Build a Bold Brand"

There are 4 core elements to strategically building your brand: identify your target audience, determine why they should choose you, develop messages that will connect, and put those messages in the right places.

Download our free guide to Building your Brand.

This guide takes your through every step of building a successful brand. From identifying your target audience and learning how to engage with them, to managing an effective marketing budget, "The Ultimate Guide" is a must have for any marketer trying better their brand.

Meet the Founder, Jaci Russo. 

Hi, I’m Jaci Russo, P.C.M.
I’m a Professional Certified Marketer with over 25 years of experience as a brand strategist and marketer. I’ve worked with start-ups and global powerhouses as an in-house marketing director and as the CEO of a branding agency since 2001. I’m passionate about helping entrepreneurs and marketers learn how to build better brands for their companies and become more profitable.
Let’s talk about how our resources at Brand State U can help you today.

Jaci has founded Brand State U to build a community of marketers, sharing their  knowledge and experience. With her series of courses, Jaci gives you the knowledge and tools to succeed.

Ready to take your Brand to the next level?

As a member of Brand State U, you gain access to the knowledge and experience that I have used to help hundreds of companies, just like yours, become more profitable. You will learn how to find your target audience, effectively communicate with your customers, develop messaging that connects, and determine which elements of your marketing efforts work or need help. Together, we will build a strategic brand plan to grow your business.
Build a brand that connects with your target audience
Join the #1 online brand building community with our week trial. Begin your first steps as a Brand Builder for only $1.

FrESHMAN

$79

Per Month (Paid annually)


  • 30 days social media prompts each month
  • 30 days content creation prompts each month     
  • Marketing book synopsis     
  • Submit a question per week to Jaci & her team      
  • VIP FB group membership

Start your 7-day $1 trial, no strings attached. 

Most Popular Plan

SOPHOmore

$179

Per Month


Everything in Freshman+
  • Unlock 1 Training Course per month     
  • 2 monthly live strategy sessions with Jaci

Start your 7-day $1 trial, no strings attached. 

JUNIOR

$489

Per Month


Everything in Soph+
  • Unlock 2 Training Course per month

Start your 7-day $1 trial, no strings attached. 

SENIOR

$997

Per Month (limited number remaining)


Everything in Junior+
  • Monthly Social Media Analysis       
  • Monthly Social Media Competitor Report     
  • Unlimited Access to Jaci’s Training Library     
  • 1 personal strategic coaching call per month with Jaci

Start your 7-day $1 trial, no strings attached. 

"Jaci is down to earth and knows inside and out what she's talking about and how to apply it to your business. Fellow business owners and entrepreneurs: if you need branding or marketing help and don't have the time to just keep shooting off your time and energy into the dark, not knowing truly what you're doing or who you're talking to; Brand State U is a good investment of your time."

Erin Franco
Red Stick Visual Solutions 

"Jaci Russo is a master of creating brands, I have over 10 years in internet marketing & I know what I'm talking about. Her company, in my opinion, is in the top 5 agencies in Louisiana which I would give a nod of recommendation. Very strong choice to go with."

Whitney Segura
Acadiana Business Listings

"When it comes to Branding, no one is better than Jaci Russo! She is an absolute Ninja! I have attended a few of her classes and every time I walked away with insights no one else is providing! Her content is cutting edge and industry leading...you will have more ideas than you  can implement!"

Nick Hundly
EXP Realty

Become an Affiliate

In becoming an affiliate, you become an advocate for Brand State U. You receive 25% anytime someone uses your link to become a BSU member. This is such an easy way to make money that you can use to invest back into yourself and your brand.