Your messaging doesn't need to be every where. It needs to be strong, clear, and consistent like a song: all the elements harmonizing with each other.
If half of success is showing up, then being in the right place at the right time is the other half. You’ve been there before: showing up can mean attending the classes you need to earn your degree or saying hello to a stranger who becomes your partner.
Being in the right place at the right time feels like the stars are aligning in your favor – like you found something you can trust. But how do you know if you’re in the right place? Creating harmony that forms emotional connections isn’t something you can strategize – or is it?
It's good to remember that harmony is only one part of building a better brand. It’s the fourth primary element to your success, following finding your focus, defining your promise, and establishing your voice through connection. None of this guidance will help you if those haven’t been put into motion.
That knowledge gives you insight you can leverage to identify the media channels or platforms they use – where they live, work, and play – and how to use those platforms so they see your message.
When you show up, consistently, with consistent information, you’ve set the stage for success: it’s the perfect stage to tell your story. But which stage? And which story? In this case, the story is your brand, and the stage represents the media platforms your audience uses every day. Don’t know where to start? No worries. I go over the different mediums you need to utilize to meet your target audience in Plan2Brand.
Showing up for one thing means you’re not showing up for another. Think of it this way: you choose to stay in on a busy weekend, and you feel recharged and inspired come Monday. As Miles Davis said, “it’s the notes you don’t play.” Creating harmony means being selective.
Branding and advertising are not about being everywhere, all the time. It’s about being in the right place. Your message needs to be strong, clear, and consistent like a song: all the elements harmonizing and elevating each other.
It’s about reaching the right audience at the right time with the right message. That’s when the stars align.
You audience might not see everything you do, but when they stumble upon you, you’re ready. When you can harness the power of the tools in front of you, you’ll amplify your voice so it reaches the right people. And when the time is right, they’ll choose you over the competition.
You don’t need to sing from the rooftops. You only need to find the platforms where your target audience already is and play into your strengths.
When you’re establishing your presence, remember where you want to be: where your audience lives, works, and plays. If you‘re ready to have a brand that resonates with your target audience, sign up for Brand State U today.
Categories: Branding, Strategy, Target Audience